{"id":2609,"date":"2025-09-22T06:37:28","date_gmt":"2025-09-22T04:37:28","guid":{"rendered":"https:\/\/redaction.oxygene-benin.bj\/?p=2609"},"modified":"2025-09-22T06:37:28","modified_gmt":"2025-09-22T04:37:28","slug":"marque-pays-le-benin-adopte-une-nouvelle-identite-visuelle","status":"publish","type":"post","link":"https:\/\/redaction.oxygene-benin.bj\/?p=2609","title":{"rendered":"Marque-pays: Le B\u00e9nin adopte une nouvelle identit\u00e9 visuelle\u00a0"},"content":{"rendered":"<p><strong>Le B\u00e9nin a pr\u00e9sent\u00e9 ce dimanche 21 septembre 2025 sa nouvelle identit\u00e9 visuelle, con\u00e7ue pour refl\u00e9ter l\u2019histoire, la culture et les ambitions du pays. Port\u00e9e par l&rsquo;Agence B\u00e9nin Tourisme, cette initiative vise \u00e0 renforcer la visibilit\u00e9 du B\u00e9nin \u00e0 l\u2019internationale.<\/strong><\/p>\n<p>\u200eLe logo officiel, t\u00e9l\u00e9chargeable sur le site officiel benin.bj, s\u2019appuie sur des symboles embl\u00e9matiques de notre patrimoine. Les Amazones du Danxom\u00e8, figures historiques de r\u00e9sistance, y sont repr\u00e9sent\u00e9es aux c\u00f4t\u00e9s du h\u00e9ros Bio Guera, connu pour son engagement patriotique. Le masque Gu\u00e8l\u00e8d\u00e9, patrimoine immat\u00e9riel de l\u2019UNESCO, met en avant la cr\u00e9ativit\u00e9 et la place de la femme dans la soci\u00e9t\u00e9. Les Egungun, li\u00e9s au culte vodun, rappellent le lien entre les vivants et les anc\u00eatres. Enfin, les Tata Somba, habitats traditionnels du nord du pays, symbolisent la protection et l\u2019harmonie avec l\u2019environnement.<\/p>\n<p>\u200eLes couleurs choisies sont celles du drapeau national (vert, jaune et rouge) auxquelles s\u2019ajoutent le bleu de la mer et le jaune ocre des terres. Le choix port\u00e9 sur ces couleurs traduit la diversit\u00e9 des paysages, la richesse culturelle et l\u2019ouverture du pays vers l\u2019innovation.<\/p>\n<p>\u200eLe nouveau logo sera utilis\u00e9 dans les campagnes de communication, les \u00e9v\u00e9nements internationaux et les actions de promotion touristique.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u200e<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le B\u00e9nin a pr\u00e9sent\u00e9 ce dimanche 21 septembre 2025 sa nouvelle identit\u00e9 visuelle, con\u00e7ue pour<\/p>\n","protected":false},"author":2,"featured_media":2607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[290,2153,2154],"class_list":["post-2609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-au-benin-en-afrique","tag-benin","tag-marque-pays","tag-nouvelle-identite-visuelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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