{"id":4004,"date":"2025-07-06T21:07:34","date_gmt":"2025-07-06T19:07:34","guid":{"rendered":"https:\/\/redaction.oxygene-benin.bj\/?p=4004"},"modified":"2025-07-06T21:07:34","modified_gmt":"2025-07-06T19:07:34","slug":"reseaux-sociaux-la-haac-envisage-reguler-lactivite-des-influenceurs","status":"publish","type":"post","link":"https:\/\/redaction.oxygene-benin.bj\/?p=4004","title":{"rendered":"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&rsquo;activit\u00e9 des influenceurs\u00a0 \u200e"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>\u200eLa Haute Autorit\u00e9 de l\u2019Audiovisuel et de la Communication (HAAC) envisage encadrer juridiquie l&rsquo;activit\u00e9 des influenceurs sur les r\u00e9seaux sociaux. Le Secr\u00e9taire g\u00e9n\u00e9ral de l\u2019institution, Fran\u00e7ois Awoudo, s\u2019est exprim\u00e9 sur le sujet ce dimanche 6 juillet 2025, lors de l\u2019\u00e9mission L\u2019Entretien Grand Format diffus\u00e9e sur Bip Radio.<\/strong><\/p>\n<p>\u200e<\/p>\n<p>\u200eSelon lui, les plateformes comme TikTok ou Facebook sont de plus en plus utilis\u00e9es pour diffuser massivement des contenus. Elles ne peuvent plus \u00eatre consid\u00e9r\u00e9es en dehors du champ m\u00e9diatique. \u00abTout outil servant \u00e0 transmettre un message \u00e0 une masse de personnes est un m\u00e9dia\u00bb, a-t-il d\u00e9clar\u00e9. Il a tenu \u00e0 rappeler que c&rsquo;est l\u2019audience touch\u00e9e, et non la nature de la plateforme, qui d\u00e9termine la n\u00e9cessit\u00e9 d\u2019un encadrement.<\/p>\n<p>\u200e<\/p>\n<p>\u200eDans plusieurs pays, d\u00e8s qu\u2019un influenceur atteint un certain seuil d\u2019abonn\u00e9s ou d\u2019audience, il est assimil\u00e9 \u00e0 un m\u00e9dia et est soumis \u00e0 des obligations sp\u00e9cifiques. Le Secr\u00e9taire g\u00e9n\u00e9ral a affirm\u00e9 que le B\u00e9nin pourrait aussi adopter cette approche qui sera au c\u0153ur des prochains colloques organis\u00e9s par la HAAC.<\/p>\n<p>\u200e<\/p>\n<p>\u200eFran\u00e7ois Awoudo a \u00e9galement insist\u00e9 sur l\u2019urgence de combler un vide juridique. Jusqu&rsquo;\u00e0 ce jour, aucun seuil n\u2019est fix\u00e9 pour encadrer l\u2019activit\u00e9 des influenceurs. \u00abOn ne peut pas rester dans un no man\u2019s land\u00bb, a-t-il averti. Il a estim\u00e9 qu\u2019il n\u2019est plus possible de se cacher derri\u00e8re le statut de plateforme num\u00e9rique pour \u00e9chapper aux r\u00e8gles qui s\u2019imposent aux autres m\u00e9dias.<\/p>\n<p>\u200e<\/p>\n<p>\u200eLa HAAC ne vise pas une interdiction, mais elle souhaite juste \u00e9tablir des r\u00e8gles claires pour encadrer l&rsquo;activit\u00e9 des influenceurs sur les r\u00e9seaux sociaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u200eLa Haute Autorit\u00e9 de l\u2019Audiovisuel et de la Communication (HAAC) envisage encadrer juridiquie l&rsquo;activit\u00e9<\/p>\n","protected":false},"author":2,"featured_media":4003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[962,814,753],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-au-benin-en-afrique","tag-haac","tag-influenceurs","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&#039;activit\u00e9 des influenceurs\u00a0 \u200e - Oxyg\u00e8ne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&#039;activit\u00e9 des influenceurs\u00a0 \u200e - Oxyg\u00e8ne\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u200eLa Haute Autorit\u00e9 de l\u2019Audiovisuel et de la Communication (HAAC) envisage encadrer juridiquie l&rsquo;activit\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\" \/>\n<meta property=\"og:site_name\" content=\"Oxyg\u00e8ne\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-06T19:07:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#article\",\"isPartOf\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&rsquo;activit\u00e9 des influenceurs\u00a0 \u200e\",\"datePublished\":\"2025-07-06T19:07:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\"},\"wordCount\":309,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#organization\"},\"image\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage\"},\"thumbnailUrl\":\"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg\",\"keywords\":[\"Haac\",\"influenceurs\",\"R\u00e9seaux sociaux\"],\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\",\"url\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\",\"name\":\"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l'activit\u00e9 des influenceurs\u00a0 \u200e - Oxyg\u00e8ne\",\"isPartOf\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage\"},\"image\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage\"},\"thumbnailUrl\":\"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg\",\"datePublished\":\"2025-07-06T19:07:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/redaction.oxygene-benin.bj\/?p=4004\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage\",\"url\":\"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg\",\"contentUrl\":\"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/?p=4004#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/redaction.oxygene-benin.bj\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&rsquo;activit\u00e9 des influenceurs\u00a0 \u200e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#website\",\"url\":\"https:\/\/redaction.oxygene-benin.bj\/\",\"name\":\"Oxyg\u00e8ne\",\"description\":\"Actualit\u00e9 au B\u00e9nin et dans le monde\",\"publisher\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/redaction.oxygene-benin.bj\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#organization\",\"name\":\"Oxyg\u00e8ne\",\"url\":\"https:\/\/redaction.oxygene-benin.bj\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2025\/12\/cropped-cropped-Logo-oxygene.jpg\",\"contentUrl\":\"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2025\/12\/cropped-cropped-Logo-oxygene.jpg\",\"width\":1920,\"height\":479,\"caption\":\"Oxyg\u00e8ne\"},\"image\":{\"@id\":\"https:\/\/redaction.oxygene-benin.bj\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/redaction.oxygene-benin.bj\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l'activit\u00e9 des influenceurs\u00a0 \u200e - Oxyg\u00e8ne","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/redaction.oxygene-benin.bj\/?p=4004","og_locale":"fr_FR","og_type":"article","og_title":"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l'activit\u00e9 des influenceurs\u00a0 \u200e - Oxyg\u00e8ne","og_description":"&nbsp; \u200eLa Haute Autorit\u00e9 de l\u2019Audiovisuel et de la Communication (HAAC) envisage encadrer juridiquie l&rsquo;activit\u00e9","og_url":"https:\/\/redaction.oxygene-benin.bj\/?p=4004","og_site_name":"Oxyg\u00e8ne","article_published_time":"2025-07-06T19:07:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#article","isPartOf":{"@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004"},"author":{"name":"","@id":""},"headline":"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&rsquo;activit\u00e9 des influenceurs\u00a0 \u200e","datePublished":"2025-07-06T19:07:34+00:00","mainEntityOfPage":{"@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004"},"wordCount":309,"commentCount":0,"publisher":{"@id":"https:\/\/redaction.oxygene-benin.bj\/#organization"},"image":{"@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage"},"thumbnailUrl":"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg","keywords":["Haac","influenceurs","R\u00e9seaux sociaux"],"articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/redaction.oxygene-benin.bj\/?p=4004#respond"]}]},{"@type":"WebPage","@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004","url":"https:\/\/redaction.oxygene-benin.bj\/?p=4004","name":"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l'activit\u00e9 des influenceurs\u00a0 \u200e - Oxyg\u00e8ne","isPartOf":{"@id":"https:\/\/redaction.oxygene-benin.bj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage"},"image":{"@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage"},"thumbnailUrl":"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg","datePublished":"2025-07-06T19:07:34+00:00","breadcrumb":{"@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/redaction.oxygene-benin.bj\/?p=4004"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#primaryimage","url":"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg","contentUrl":"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2026\/01\/IMG-20250706-WA0205.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/redaction.oxygene-benin.bj\/?p=4004#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/redaction.oxygene-benin.bj\/"},{"@type":"ListItem","position":2,"name":"R\u00e9seaux sociaux: La HAAC envisage r\u00e9guler l&rsquo;activit\u00e9 des influenceurs\u00a0 \u200e"}]},{"@type":"WebSite","@id":"https:\/\/redaction.oxygene-benin.bj\/#website","url":"https:\/\/redaction.oxygene-benin.bj\/","name":"Oxyg\u00e8ne","description":"Actualit\u00e9 au B\u00e9nin et dans le monde","publisher":{"@id":"https:\/\/redaction.oxygene-benin.bj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/redaction.oxygene-benin.bj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/redaction.oxygene-benin.bj\/#organization","name":"Oxyg\u00e8ne","url":"https:\/\/redaction.oxygene-benin.bj\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/redaction.oxygene-benin.bj\/#\/schema\/logo\/image\/","url":"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2025\/12\/cropped-cropped-Logo-oxygene.jpg","contentUrl":"https:\/\/redaction.oxygene-benin.bj\/wp-content\/uploads\/2025\/12\/cropped-cropped-Logo-oxygene.jpg","width":1920,"height":479,"caption":"Oxyg\u00e8ne"},"image":{"@id":"https:\/\/redaction.oxygene-benin.bj\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/redaction.oxygene-benin.bj\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=\/wp\/v2\/posts\/4004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4004"}],"version-history":[{"count":0,"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=\/wp\/v2\/posts\/4004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=\/wp\/v2\/media\/4003"}],"wp:attachment":[{"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redaction.oxygene-benin.bj\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}